Corporate Public Relations : A New Historical Perspective (9780805800524)

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

Product details

• Format Hardback | 192 pages
• Dimensions 152 x 229 x 15.24mm | 520g
• Publication date 12 Aug 1987
• Publisher Taylor & Francis Inc
• Imprint Routledge Member of the Taylor and Francis Group
• Publication City/Country New York, United States
• Language English
• ISBN10 0805800522
• ISBN13 9780805800524

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